Dear Discovery Channel,
Since 2000 we’ve had a nice little design studio called smashLAB and we work hard on it every day. People (generally) say nice things about us, and we were starting to make a good name for ourselves.
Then along you came with your fucking awful television program with the same fucking name. Surely you researched this before airing the program. I can only suppose that you felt we were so small that you could just poach it. Fine enough--I guess that's life.
The problem is that your program seems to suck. So now when someone does a Google search for "smashLAB", they find endless posts about how badly “smash lab sucks”. Great. Now we suck by association, just because you lifted our name.
We know there's no way you'll change your name, but maybe you could make your show suck a little less? (We'd really appreciate it.)
Two guys named Eric
(whose company used to have a fine name)